yeoldefashion:

The photographs Lucile had taken of her ‘mannequins’in the early 1910s may appear tame by our modern standards, but at the time they were border-line scandalous.

Lucile did not shy away from using sex appeal to sell her clothing. Her seductively (for the time period at least) posed models were the forerunners of pretty much every fashion campaign of the last 100 years.

Interestingly enough, sex appeal appears to have run in Lucile’s family. Her sister, Elinor Glyn, was an author who pioneered women’s erotic fiction and is widely credited with introducing the concept of “It”.

(via hoodoothatvoodoo)